Fastest-growing Brand O&J helps Chery crack Fortune Global 500
As the fastest-growing automotive brand globally, the remarkable performance of Brand O&J – the Chery Group division comprising the OMODA and JAECOO marques – has helped its parent company crack the prestigious 2024 Fortune Global 500 list.
Based on its latest financial results, the Chery Holding Group featured on the 2024 Fortune Global 500 list, ranking in an impressive 385th position. As Brand O&J, both OMODA and JAECOO have played a crucial role in Chery’s latest global growth, together contributing a considerable 20.8% to the group’s total export volume.
Though both OMODA and JAECOO are still new entities in the highly competitive global new-vehicle market, cumulative worldwide sales have already exceeded 280 000 units, positioning Brand O&J as the fastest-growing automotive brand globally. It’s a similar case in South Africa, where Brand O&J is one of, if not the, fastest-growing new entrant to the market.
This local growth is expected to accelerate further as Brand O&J expands its line-up in the coming months, with the luxurious OMODA C9 flagship model set to hit the market in South Africa soon. JAECOO, meanwhile, is gearing up to welcome not only the plug-in hybrid electric vehicle (PHEV) version of the J7 and the J8 but also the exciting new fully electric J6.
“South Africa continues to play a key role in Brand O&J’s phenomenal global success. As such, we’ll use the upcoming 2024 Festival of Motoring to showcase not only popular existing products such as the OMODA C5 and JAECOO J7 but also all-new models that will be coming to the local market in the near future,” revealed Shannon Gahagan, National Brand and Marketing Manager OMODA & JAECOO.
“So, make sure to head on down to the Kyalami Grand Prix Circuit from 30 August 2024 for the Festival of Motoring – the largest industry-supported auto show on the African continent – to catch your first glimpse of the exciting new Brand O&J vehicles being lined up for South Africa.”
Meanwhile, the freshly revealed OMODA C7 is about to enter extreme high-temperature testing in Turpan, China, which is known as one of the most thermally demanding environments in the world. Focused on critical parameters for summer driving, this comprehensive testing cycle is the latest demonstration of Brand O&J’s understanding of South African conditions, helping the company to develop vehicles suitable to the country’s sometimes harsh climate.
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New Energy Vehicle (NEV) ambitions with the recent unveiling of the C7 SHS, C5 HEV, and J5 BEV—three cutting-edge electrified models that reflect the brand’s growing presence in the hybrid and electric vehicle (EV) space.
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June has been a record-breaking month for OMODA & JAECOO South Africa, with 1,009 new passenger vehicles sold during this period. Since entering the local market in April 2023 with the stylish C5 crossover, both sales and interest in Brand O&J nameplates have grown significantly, driven by a dynamic product lineup that continues to resonate with an expanding customer base.
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